Automotive Advertising
Digital Marketing

How Auto Retailers Can Use Automotive Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automotive buyers,  has evolved new campaigns that generate serious revenue for their dealerships.. On the heels of this, enters behavioral marketing and the opportunities [...]

3 Key Areas of Focus to Have Long-Term Success With Automotive Email Marketing

You initiate your campaign to target a specific segment in your market. Then what? You might be missing out on 3 key areas of focus to have long-term success with automotive email marketing. Here are [...]

August 24th, 2016|Categories: Articles, Automotive Email Marketing, Digital Marketing|

The 600 Billion-Dollar Epidemic Facing Dealerships Nationwide

4 Steps to Hygiene Your CRM Data and Combat The 600 Billion-Dollar Epidemic  Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every [...]

August 15th, 2016|Categories: Articles, CRM, Data|

Automotive Disruptive Marketing Defined

Tradition is great when it comes to Thanksgiving and the Fourth of July. But in a world where communication, buying habits and information gathering are changing daily, doing things “the way it’s always been done” [...]

August 10th, 2016|Categories: Articles, Behavioral Data, Disruptive Marketing|

12 Areas of Focus to Improve Your BDC Process

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups [...]

July 7th, 2016|Categories: Articles, Automotive Operations, BDC, Contributors|