About ET

As the Nationally Recognized Marketing Director for ePush! I manage business development, strategic alliances and consult with Automotive Dealerships and Agencies, who need assistance with advertising strategies and platforms, that increase prospects and sales using today’s leading Digital Media, Proprietary Data, Behavioral Marketing, Social Media, and Multi-Channel Marketing. I have more than a decade of Operational and Internet Management experience including Direct Sales, Production, Copy Writing, Website Design, Direct Mail, Digital Marketing, Software Development, and eCommerce. Working in the trenches has aligned my focus with a clear understanding of what it takes to develop an idea into reality.

Digital Dealer 22 Tampa, FL

Dirty Data “A 3 Trillion Dollar Epidemic,” What It’s Costing Your Dealership, and How to Fix It – Transform Your Useless CRM Data Into Profitable Incremental Sales! Primary Learning Objectives: ● Understand how dirty CRM data happens, how to slow it down, reduce lead losses, and ultimately stop it all together. You’ll learn the true [...]

January 12th, 2017|Categories: Articles, CRM, Data, Strategy|Tags: , , |

How To Create the Ultimate Conquest Marketing Strategy

Are you seeking new digital traffic on your website, and more foot traffic in your physical store? You’re looking for a successful conquest marketing strategy. The whole point of conquest marketing is to help you take command of your digital space. This type of marketing is data-driven, effective, and will help you see the results [...]

December 5th, 2016|Categories: Articles, Customers|Tags: , , |

3 Essentials of Automotive Advertising for 2017

Here, we explore the concept of Evidence Based Advertising and why it’s essential when dealers and agencies are planning advertising in 2017. Choosing Advertising In 2017 As automotive advertisers, we all have our preferences and partialities, and so our preconceived leanings often influence our decisions – for better or worse. However, preconceptions should never play [...]

November 23rd, 2016|Categories: Articles, Automotive Advertising|Tags: |

Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good old days of buying and financing a car?” Pause… didn’t think so. Even Baby Boomers and Gen Xers recall their first car financing deal with groans more normally associated with root canals.  Millennials in particular, [...]

November 8th, 2016|Categories: Articles, Contributors|Tags: |

Facts About Bots and Email Security

For a concerned advertiser, today's email marketing environment may resemble the Wild West more than advertising's fastest growing medium. With every step forward, a new pitfall appears with terminology that makes you shudder: Spam, malware, bots, zombies, ghosts, Trojan horses, viruses, ransom-ware. It makes you wonder what happened to the good old days when a [...]

November 8th, 2016|Categories: Articles, Automotive Email Marketing, Digital Marketing|

Top Automotive Marketer

Prize One prize winner will receive $1,000 Complete the quiz by deadline with a score of 60% or greater to enter the drawing. OFFICIAL RULES PLEASE REVIEW THESE OFFICIAL RULES BEFORE TAKING THE QUIZ. NO PAYMENT OR PURCHASE NECESSARY TO ENTER OR WIN. A PAYMENT OR PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE [...]

October 7th, 2016|Categories: Articles|

What Used-Car Dealers Need to Know About CRM

by Zach Klempf, Selly Automotive Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, [...]

September 27th, 2016|Categories: Articles, Contributors, CRM|Tags: |

Automotive Email Campaign Questions You Should Consider

In today’s digital world, where everybody is connected to the web, to their email and to their texting every minute of the day, email and other digital marketing channels are as crucial to a dealership’s success as is unlocking the showroom doors. What kind of automotive email campaign to deploy depends on many unique factors [...]

September 27th, 2016|Categories: Articles, Automotive Email Marketing|Tags: , |

How Auto Retailers Can Use Automotive Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automotive buyers,  has evolved new campaigns that generate serious revenue for their dealerships.. On the heels of this, enters behavioral marketing and the opportunities to take advantage of this method of targeting real behavior, purchase intent, and not just demographics. Online in-market shoppers are [...]

3 Key Areas of Focus to Have Long-Term Success With Automotive Email Marketing

You initiate your campaign to target a specific segment in your market. Then what? You might be missing out on 3 key areas of focus to have long-term success with automotive email marketing. Here are important strategies many dealers do not utilize, but should, to increase their ROI: Conquest Targeting Conquest targeting is a double [...]

August 24th, 2016|Categories: Articles, Automotive Email Marketing, Digital Marketing|