ePush!, Author at ePush!

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So far ePush! has created 44 blog entries.

ePush! Insights 11: Is Email Marketing Dead?

2017-08-15T19:55:27+00:00 August 15th, 2017|

EPUSH! INSIGHTS #11: IS EMAIL MARKETING DEAD? With new technology coming out every day, it can seem like email is on its way out.  As a marketer, you want to be as effective and efficient as [...]

Today’s youth are just weak… Not!

2017-07-13T12:11:29+00:00 July 10th, 2017|

Millennials are bright, motivated achievers In response to a letter to the editor in the Tampa Bay Times that labeled today’s youth as brainwashed and weak, Eric Gerard, our VP of Operations, took the time [...]

Automotive Disruptive Marketing Defined

2017-05-23T20:17:33+00:00 April 5th, 2017|

AUTOMOTIVE DISRUPTIVE MARKETING DEFINED Tradition is great when it comes to Thanksgiving and the Fourth of July. But in a world where communication, buying habits and information gathering are changing daily, doing things “the way it’s always [...]

How To Create the Ultimate Conquest Marketing Strategy

2017-05-23T20:18:38+00:00 December 5th, 2016|

Are you seeking new digital traffic on your website, and more foot traffic in your physical store? You’re looking for a successful conquest marketing strategy. The whole point of conquest marketing is to help you take command of your [...]

3 Essentials of Automotive Advertising for 2017

2017-05-23T13:43:50+00:00 November 23rd, 2016|

Here, we explore the concept of Evidence Based Advertising and why it’s essential when dealers and agencies are planning advertising in 2017. Choosing Advertising In 2017 As automotive advertisers, we all have our preferences and partialities, and so [...]

Facts About Bots and Email Security

2017-05-23T20:19:25+00:00 November 8th, 2016|

For a concerned advertiser, today's email marketing environment may resemble the Wild West more than advertising's fastest growing medium. With every step forward, a new pitfall appears with terminology that makes you shudder: Spam, malware, bots, zombies, ghosts, [...]

Top Automotive Marketer

2017-05-23T13:49:07+00:00 October 7th, 2016|

Prize One prize winner will receive $1,000 Complete the quiz by deadline with a score of 60% or greater to enter the drawing. OFFICIAL RULES PLEASE REVIEW THESE OFFICIAL RULES BEFORE TAKING THE QUIZ. NO PAYMENT OR PURCHASE NECESSARY [...]

What Used-Car Dealers Need to Know About CRM

2017-05-23T13:50:33+00:00 September 27th, 2016|

by Zach Klempf, Selly Automotive Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services [...]

Automotive Email Campaign Questions You Should Consider

2017-05-23T13:51:15+00:00 September 27th, 2016|

In today’s digital world, where everybody is connected to the web, to their email and to their texting every minute of the day, email and other digital marketing channels are as crucial to a dealership’s success as is unlocking [...]