Automotive Advertising
Digital Marketing

3 Essentials of Automotive Advertising for 2017

Here, we explore the concept of Evidence Based Advertising and why it’s essential when dealers and agencies are planning advertising in 2017. Choosing Advertising In 2017 As automotive advertisers, we all have our preferences and [...]

November 23rd, 2016|Categories: Articles, Automotive Advertising|Tags: |

Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good old days of buying and financing a car?” Pause… didn’t think so. Even Baby Boomers [...]

November 8th, 2016|Categories: Articles, Contributors|Tags: |

Facts About Bots and Email Security

For a concerned advertiser, today's email marketing environment may resemble the Wild West more than advertising's fastest growing medium. With every step forward, a new pitfall appears with terminology that makes you shudder: Spam, malware, [...]

November 8th, 2016|Categories: Articles, Automotive Email Marketing, Digital Marketing|

Top Automotive Marketer

Prize One prize winner will receive $1,000 Complete the quiz by deadline with a score of 60% or greater to enter the drawing. OFFICIAL RULES PLEASE REVIEW THESE OFFICIAL RULES BEFORE TAKING THE QUIZ. NO PAYMENT [...]

October 7th, 2016|Categories: Articles|

What Used-Car Dealers Need to Know About CRM

by Zach Klempf, Selly Automotive Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types [...]

September 27th, 2016|Categories: Articles, Contributors, CRM|Tags: |