Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good old days of buying and financing a car?” Pause… didn’t think so. Even Baby Boomers and Gen Xers recall their first car financing deal with groans more normally associated with root canals.  Millennials in particular, [...]

November 8th, 2016|Categories: Articles, Contributors|Tags: |

What Used-Car Dealers Need to Know About CRM

by Zach Klempf, Selly Automotive Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, [...]

September 27th, 2016|Categories: Articles, Contributors, CRM|Tags: |

12 Areas of Focus to Improve Your BDC Process

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups will increase your bottom line. This is where a fully functional, fully staffed, fully trained BDC comes in play to [...]

July 7th, 2016|Categories: Articles, Automotive Operations, BDC, Contributors|

3 Innovative Ways Car Dealers Use Non-Cash Incentives to Close Deals

From factory rebates to free upgrades to free car washes, new and used car dealerships nationwide use millions upon millions of incentives to boost sales each year. Some new car operations question why they should offer any other kind of incentive beyond the factory rebate. The answer is simple. All dealers who sell the same [...]

March 21st, 2016|Categories: Articles, Contributors, Incentives|

How the Human Connection Isn’t as Bad as You Think

by Sherry Brown - Sales360 Do you remember your first car? Of course you do! Even though it was a beat up old whatever nearing the end of its life, it was sacred to you. You bought custom floor mats and seat covers, lovingly washed and waxed it, and even got some little do-hickey to [...]

March 6th, 2016|Categories: Articles, Contributors, Direct Mail|Tags: , |

7 Biggest Direct Mail Blunders

Copying is the sincerest form of flattery. I pay attention to what Fortune 500 companies are doing, what they are producing and how it is translating into success for them - so that maybe I can mimic it on a scale for my company.  After all, strategy is a plan executed via testing. But on [...]

January 25th, 2016|Categories: Articles, Contributors, Direct Mail|Tags: , |

Automotive Disruption From The Bay Area To Atlanta

by Zach Kelmpf - Selly Automotive Never has the traditional automotive business model been under constant siege as it is today from multiple fronts. Technology has not only changed the car-buying experience but it is also relentlessly reshaping the entire ecosystem from dealership go-to-market strategies to the automobile product offering itself, all while it creates [...]

December 22nd, 2015|Categories: Articles, Contributors, CRM|Tags: , |

Is Direct Mail Dead?

by Sherry Brown - Sales360 We are in the digital age. You’re nobody unless you have a website, Facebook page, Twitter, Instagram, Craigslist, and keep on top of all the new social startups (Snapchat, anyone?). These advertising avenues, for the most part, are free. The only resource you sink into it is time. Maybe you’re [...]

November 12th, 2015|Categories: Articles, Contributors, Direct Mail|Tags: , |

Your CRM May Be A Bad Fit

Be alert for these warning signs that you should look for a different kind of CRM. Today’s car buying marketplace demands nothing less than a connected, personalized customer experience.  Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want [...]

September 8th, 2015|Categories: Articles, Contributors, CRM|

What The Experts Are Saying About Direct Mail verses Digital

When the Direct Marketing Association released their 2015 DMA Response Report the data was very positive for companies planning to market via direct mail. According to the report, direct mail response rates outperformed digital channels by a long shot. Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate [...]

June 22nd, 2015|Categories: Articles, Contributors, Direct Mail|