Digital Dealer 22 Tampa, FL

Dirty Data “A 3 Trillion Dollar Epidemic,” What It’s Costing Your Dealership, and How to Fix It – Transform Your Useless CRM Data Into Profitable Incremental Sales! Primary Learning Objectives: ● Understand how dirty CRM data happens, how to slow it down, reduce lead losses, and ultimately stop it all together. You’ll learn the true [...]

January 12th, 2017|Categories: Articles, CRM, Data, Strategy|Tags: , , |

Automotive Finance in Cross Hairs of Extreme Millennial Makeover

Do you know anybody that would look back on their first car purchase and say “Ahh, I miss the good old days of buying and financing a car?” Pause… didn’t think so. Even Baby Boomers and Gen Xers recall their first car financing deal with groans more normally associated with root canals.  Millennials in particular, [...]

November 8th, 2016|Categories: Articles, Contributors|Tags: |

Automotive Email Campaign Questions You Should Consider

In today’s digital world, where everybody is connected to the web, to their email and to their texting every minute of the day, email and other digital marketing channels are as crucial to a dealership’s success as is unlocking the showroom doors. What kind of automotive email campaign to deploy depends on many unique factors [...]

September 27th, 2016|Categories: Articles, Automotive Email Marketing|Tags: , |

How Auto Retailers Can Use Automotive Email Marketing to Their Advantage

Automotive Email Marketing, particularly in the acquisition, retention, and reactivation of automotive buyers,  has evolved new campaigns that generate serious revenue for their dealerships.. On the heels of this, enters behavioral marketing and the opportunities to take advantage of this method of targeting real behavior, purchase intent, and not just demographics. Online in-market shoppers are [...]

3 Simple Ways to Use Behvioral Data to Grow Your Dealership

For the past few years, dealers more than ever began leveraging the power of business intelligence and data to grow their PMA. Using CRM’s, DMS systems and new affordable, easy-to-use tools, dealers began to analyze the data they collected on their prospects and customers, and to use it to conquest new business, reactivate lost prospects [...]

Actionable metric insights improve and optimize performance

Reviewing actionable metric insights from your Google Analytics or a KPI dashboard allows you to make pertinent decisions about your digital Marketing. These articles explain "how" and "why" analytics show you the path to marketing success. At ePush! clients use our proprietary BMP™ platform with KPI dashboard to view the top metrics for digital campaigns. Check it out here. There are [...]

May 4th, 2016|Categories: Articles, Digital Marketing|Tags: |

The importance of up to date data in your CRM

Ask a customer management professional to name the Number One killer of effective CRM systems, and you will universally hear: “Bad Data Management.” It's nothing new: Garbage In, Garbage Out is so trite because it's so true, and so prevalent. That is why you must realize the importance of up to date data in your [...]

October 2nd, 2015|Categories: Articles, CRM|Tags: |

Emerging dealerships run on proven digital technology

As your dealership grows, so does the involvement of technology and the need for digital services. You face the challenge to find digital strategies that work and fit with your store’s marketing plan. It’s a full time job that requires dedication and expertise. Today, dealerships have two distinct options for managing their digital strategy. The [...]

September 15th, 2015|Categories: Articles, Digital Marketing|Tags: , |